Clients

A Small Number of Principals,
Over Long Horizons

A practice built around a few long relationships rather than many short ones.

The principals we work with

Experienced founders

Owner operators who have built a business of substance and are now thinking about what it should look like when they are no longer running it. The common thread is a founder who has stopped optimising for the next quarter.

Family offices

Multi generational offices allocating direct capital alongside their managed exposures. They treat capital allocation as a system rather than a series of one off decisions.

Family owned businesses

Established operating companies working through the intersection of family, ownership, and enterprise. Typically at a moment where legacy and evolution are in tension.

Private holding companies

Owner operated holdcos with two or more operating businesses under one roof. Principals looking to turn a collection of businesses into a coherent system.

Boards and portfolio company CEOs

Boards, sponsors, or founder investors who bring INVRT into a portfolio company to work alongside the CEO and senior team on strategy that ties back to what the shareholder base needs to see.

When principals engage us

A first of a kind decision

A first acquisition, a first outside capital event, or a first transfer of ownership, where the principal has built the business by doing things they had done before and is now facing a decision they have not.

A business that has outgrown the way it is being run

Decisions that used to sit naturally with the principal now sit awkwardly, and the organisation is producing information the principal cannot act on or acting on decisions the principal did not make.

A moment when capital or ownership is about to move

A sale, a fundraise, an exit, a secondary or tertiary transaction, a change in the cap table, or a transfer between generations. Any point where ownership or a material amount of capital is about to change hands and the decision will shape the next twenty years.

A need for a standing thinking partner

Not a project but a relationship, where the decisions that matter most are ones no one inside the business is positioned to challenge and the existing advisors are transactional rather than strategic.

A live transaction where the advisor web needs orchestrating

The principal is the client. Every other advisor around the deal has a defined scope. The founder needs someone whose only job is the founder's interests across all of them, and who protects the core relationships the transaction depends on.

A portfolio company where strategy and shareholder priorities need to be reconnected

A board level operating role inside a company backed by founders, sponsors, or investors, working with the CEO and senior team on product strategy and multi year go to market planning, holding the line back to the funding thesis and the next round.

How we engage

Horizon

Engagements begin as three month or longer commitments and are built with the intent of continuing for years, because the value of the work compounds with accumulated context.

Cadence

A standing monthly working session with the principal, supplemented by targeted work between sessions. Deliberately unhurried, because advisory value comes from depth rather than frequency of contact.

Fees

Anchored to outcomes and the value created rather than hours billed or documents delivered, with the structure set at the outset and revisited annually.

Sequence

In complex situations our role is often to insist on the right order rather than to optimise the visible step, particularly on transactions, transfers, and capital structure decisions where the order of operations changes the eventual outcome by orders of magnitude.

What we decline

Engagements that are a single document, a single transaction with no context beyond it, or a role that displaces an existing trusted advisor rather than complementing them, and situations where the horizon does not match or the principal is not the person we would be working with.

References are shared with qualified prospects after a first conversation.

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